Graphic Designer specializing in character-driven consumer products & global IP systems

Guide Projects

  • WOOTTEO x RJ

    WOOTTEO x RJ

    merchandise guide graphics

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  • An image of Greenspacing.

    LINE FRIENDS / Sweet on you

    character seasonal guide

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  • Lunar New Year

    LINE FRIENDS / Lunar New Year

    graphic asset guide

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  • TINYTAN / I NEED U

    BTS album merch guide

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  • BBNEXDOR

    BBNEXDOR

    BBNEXDOR merch graphic

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Other Projects

TINYTAN

TinyTAN is a character created based on the personality and style of each member of K-pop artist BTS. I was responsible for creating TinyTAN social media content for fans, designing merchandise graphics, and developing character and costume guides for animations.

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JELLIV

JELLIV are jellies who live in the music world created by HYBE. JELLIV was created as one of HYBE's various IP experiments for global K-pop music fans. I participated in the entire process of JELLIV, from the initial character design sketch stage to guide production, illustration, and short animation work.

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Fim’s Club

<FIM's Club> is a character series developed based on the autobiographical sketches of HYBE’s K-pop artist, LE SSERAFIM. 

The project was designed not just as a promotional tool for the artists, but as a foundation for new intellectual property. The characters emphasize their unique personalities while maintaining a meaningful connection to the real artists, aiming to engage a global audience.

 Teaser illustrations were created to introduce the characters and generate excitement for new merchandise and pop-up store launches.

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Alfie Han

Graphic Designer & Character Artist
focused on franchise-driven merchandise and style guide development

Education

MFA Computer Arts — School of Visual Arts

BFA Moving Images — Konkuk University of Art & Design

Capabilities

Character design & style guides

Seasonal & product guidelines

Licensing asset management

Pattern & graphic development

Character content (illustration & animation)

Experience

HYBE

Brand Character Designer — Full-time
November 2019 – August 2025 · 5 yrs 10 mos

LINE Plus Corp

Illustrator — Full-time
July 2018 – September 2019 · 1 yr 3 mos